How to Increase Your Facebook Ad CTR: A Simple and Effective Guide

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The population on Facebook is huge with over 2.2 billion active daily users. With so many people present in one place, Facebook provides a huge opportunity for businesses to reach out and connect with potential customers. Unfortunately, advertising on Facebook is not easy as it once was. Facebook changed their algorithm in January in a … Continue reading How to Increase Your Facebook Ad CTR: A Simple and Effective Guide

Did You Spy on Your Competitors Before Launching Your Ad Campaigns?

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A lot goes into the making of a successful campaign. Keyword analysis, audience research, a good bidding strategy, a killer ad copy, a well-optimised landing page and smart budgeting. Aren’t we missing out on something, here? Yes, we are. It’s competitive research. Amongst numerous aspects that play a vital role in determining the success of … Continue reading Did You Spy on Your Competitors Before Launching Your Ad Campaigns?

The New Advertiser’s Guide Part I: Important Decisions You Will Need to Make When Advertising on Facebook

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With hundreds of millions daily active users, you can’t go wrong with Facebook advertising. Over recent years, Facebook has emerged into an effective advertising platform providing business owners a huge spectrum of features to reach new audiences, generate leads and revenue. For a novice advertiser, however, the overwhelming array of choices that the platform offers, … Continue reading The New Advertiser’s Guide Part I: Important Decisions You Will Need to Make When Advertising on Facebook

ADWORDS AD EXTENSIONS EXPLAINED: A DETAILED INSIGHT INTO DIFFERENT EXTENSION TYPES AND USES

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If you are already into pay-per-click advertising, you must be aware of the undisputable potential of AdWords as an advertising channel. If not, AdWords is one of the most popular yet efficient ways to market your business, attract new customers and spur growth. And as if the platform wasn’t enough for online advertising, there are … Continue reading ADWORDS AD EXTENSIONS EXPLAINED: A DETAILED INSIGHT INTO DIFFERENT EXTENSION TYPES AND USES

Is Google’s Latest Hack to Track Offline Sales Already the Next Big Thing in Digital Realm?

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Google keeps surprising us with its innovative algorithm and program updates which are influenced by advanced technology and the efforts of intelligent minds. The latest in Google updates is offline tracking technology. Google has already been monitoring online shopping. The company has taken its tracking practice to the next level by finding a way to … Continue reading Is Google’s Latest Hack to Track Offline Sales Already the Next Big Thing in Digital Realm?

Longevity and Social Media: How to Get More Than Five Minutes of Fame

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Live Fast, Die Young. Unfortunately, this seems to be the catchcry for countless social media users who gain a large following quickly and then, sometimes just months later, are left with an embarrassingly low rate of interaction. The ‘live fast’ part of the equation can often be attributed to an initial drive for followers through … Continue reading Longevity and Social Media: How to Get More Than Five Minutes of Fame

How to Write Well, and Create Content that Actually Engages People

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The online world is full of poorly written content on bland subjects. It deters potential readers and serves to dilute any brand it might be associated with. On the flipside, providing engaging content can be a better strategy to build your brand than almost any other marketing endeavour in the current economic and technology-driven climate. … Continue reading How to Write Well, and Create Content that Actually Engages People

Understanding the Digital Dynamics in Australia

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When it comes to digital marketing proficiency, Australian businesses are leading the pack in Asia Pacific region. Early adopters in Australia have successfully digitised their e-commerce websites and delivery processes to increase value of digital marketing to their organisations. They understand that transforming business digitally is a complex task, but if done right, the rewards … Continue reading Understanding the Digital Dynamics in Australia