Longevity and Social Media: How to Get More Than Five Minutes of Fame

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Live Fast, Die Young. Unfortunately, this seems to be the catchcry for countless social media users who gain a large following quickly and then, sometimes just months later, are left with an embarrassingly low rate of interaction. The ‘live fast’ part of the equation can often be attributed to an initial drive for followers through … Continue reading Longevity and Social Media: How to Get More Than Five Minutes of Fame

How to Write Well, and Create Content that Actually Engages People

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The online world is full of poorly written content on bland subjects. It deters potential readers and serves to dilute any brand it might be associated with. On the flipside, providing engaging content can be a better strategy to build your brand than almost any other marketing endeavour in the current economic and technology-driven climate. … Continue reading How to Write Well, and Create Content that Actually Engages People