Businesses today are exploring variety of marketing channels to reach their target market in the shortest possible time frame. One of the promising advertising channel is Bing Ads.
Bing is often overlooked as the “other search engine” but you should not ignore it for many good reasons. Here’s what you need to Know about Bing Ads.
Bing Ads is the advertising platform you can use to display ads on the Bing network, which includes Bing.com, Yahoo.com, and Aol.com search engines. This platform can also be used to advertise on third party websites and apps owned by Bing. Bing’s pay per click marketing service is quite like Google AdWords. Bing Ads auction dynamic is identical to the AdWords auction. This clearly means that advertisers on Bing will reap numerous benefits from a lack of competition, better ad positions and cheaper cost per click.
It is worth mentioning that Bing is used by 59 million users who are yet to reach by Google. An interesting fact revealed by Wordsteam states that their clients have experienced nearly 33% cheaper cost per click as compared to Google, when they used Bing Ads. Bing is known to be 3x cheaper than Google when you see the average CPC.
If you are already advertising on Google and undecided about whether you should run ads on Bing Ads marketing platform also, Bing has got something exceptional to offer. It offers robust feature of auto importing all your current Google Ads. Therefore, if you want to examine both the platforms for your own sake to find which one delivers the best results for your business. You can do it easily.
Let’s find out How advertising on Bing is advantageous.
You will be surprised to see the advantages that search engine such as Bing offers to its advertisers. These advantages could supersede the benefits that you may get from offline and even social media advertising platforms.
- Bing Advertising allows you to make better purchasing decisions
If you are searching the term “Driver Brisbane”, you are likely looking to hire a driver in Brisbane at the moment you are searching. Advertisers can reap this advantage by advertising on Bing. They can pay to have their website appear at the top of the search results. This will simply allow those who are searching this service to find you instead of your competitor.
- You only pay if your ad works
One of the best advantage Bing offers is that it uses a pay per click advertising model. This means you will be paying only if someone is interested in your ad to click on it. With this facility, you can also set a maximum monthly or even better, daily budget. So, you will remain under your advertising budget.
- Advanced tracking capabilities
By using Bing’s dashboard, you can see the number of people who saw your ad, those who clicked on your ad, and how much you had to pay for each click. Everything in one place. Such a big advantage is this. Traditional offline media never gave you opportunity to track hoe many people engaged with your advertisement.
- Lower Cost per click
Since fewer people are using Bing to advertise their offerings, the competition is getting lesser. Less competition leads to better ad position and diminishing cost per click. What could be better than knowing the fact that Bing is more than three times cheaper than Google.
If you are finding an effective online advertising platform to get your business in front of a new audience, look no further and get your Bing Ads up and running in no time. It’s a great idea to add Bing Ads to the list of advertising tools you use. And, reach out to those who for whatever reason are excluding Google for their online searches.