Is Google’s Latest Hack to Track Offline Sales Already the Next Big Thing in Digital Realm?

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Google keeps surprising us with its innovative algorithm and program updates which are influenced by advanced technology and the efforts of intelligent minds. The latest in Google updates is offline tracking technology. Google has already been monitoring online shopping. The company has taken its tracking practice to the next level by finding a way to … Continue reading Is Google’s Latest Hack to Track Offline Sales Already the Next Big Thing in Digital Realm?

How to Write Well, and Create Content that Actually Engages People

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The online world is full of poorly written content on bland subjects. It deters potential readers and serves to dilute any brand it might be associated with. On the flipside, providing engaging content can be a better strategy to build your brand than almost any other marketing endeavour in the current economic and technology-driven climate. … Continue reading How to Write Well, and Create Content that Actually Engages People

Understanding the Digital Dynamics in Australia

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When it comes to digital marketing proficiency, Australian businesses are leading the pack in Asia Pacific region. Early adopters in Australia have successfully digitised their e-commerce websites and delivery processes to increase value of digital marketing to their organisations. They understand that transforming business digitally is a complex task, but if done right, the rewards … Continue reading Understanding the Digital Dynamics in Australia