Did You Spy on Your Competitors Before Launching Your Ad Campaigns?

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A lot goes into the making of a successful campaign. Keyword analysis, audience research, a good bidding strategy, a killer ad copy, a well-optimised landing page and smart budgeting. Aren’t we missing out on something, here? Yes, we are. It’s competitive research. Amongst numerous aspects that play a vital role in determining the success of … Continue reading Did You Spy on Your Competitors Before Launching Your Ad Campaigns?

The New Advertiser’s Guide Part I: Important Decisions You Will Need to Make When Advertising on Facebook

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With hundreds of millions daily active users, you can’t go wrong with Facebook advertising. Over recent years, Facebook has emerged into an effective advertising platform providing business owners a huge spectrum of features to reach new audiences, generate leads and revenue. For a novice advertiser, however, the overwhelming array of choices that the platform offers, … Continue reading The New Advertiser’s Guide Part I: Important Decisions You Will Need to Make When Advertising on Facebook

ADWORDS AD EXTENSIONS EXPLAINED: A DETAILED INSIGHT INTO DIFFERENT EXTENSION TYPES AND USES

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If you are already into pay-per-click advertising, you must be aware of the undisputable potential of AdWords as an advertising channel. If not, AdWords is one of the most popular yet efficient ways to market your business, attract new customers and spur growth. And as if the platform wasn’t enough for online advertising, there are … Continue reading ADWORDS AD EXTENSIONS EXPLAINED: A DETAILED INSIGHT INTO DIFFERENT EXTENSION TYPES AND USES