Some people love to explore their choices and buy from different stores every time they get out to shop. Then there are consumers who only visit limited stores. These consumers are willing to buy from their favourite sellers even if they have cheaper alternatives or tempting deals available at other stores. We call them … Continue reading 5 EFFECTIVE WAYS TO INCREASE CUSTOMER SPENDING
Let’s assume that you have developed a revolutionary app that helps users create perfect colour combinations for their outfits. The concept is amazing, the design is intriguing, the functionality is tested – now you are excited to share your creation with your target audience and generate sales from it. Unfortunately, you have no idea how … Continue reading SEO vs. PPC: TO OPTIMISE OR TO PAY FOR TRAFFIC?
One of the most important elements of running a successful pay per click advertising campaign is reporting. As a PPC service provider, we hate to hear that most people that engage in paid advertising call PPC reporting and analysis their biggest time sink. Reporting, honestly, is time-consuming and a bit complicated and cumbersome sometimes, but … Continue reading COMMON PPC REPORTING MISTAKES THAT SHOULD NOT BE COMMON AT ALL
Customers are at the heart of any business. Whether you want more traffic to land on your website, create engaging content or boost sales, knowing your customers play a key role in achieving your business goals. The better you understand your customers, the better you can optimise their experience. The potential rewards of knowing your … Continue reading TIPS FOR BETTER UNDERSTANDING YOUR CUSTOMERS
A lot goes into the making of a successful campaign. Keyword analysis, audience research, a good bidding strategy, a killer ad copy, a well-optimised landing page and smart budgeting. Aren’t we missing out on something, here? Yes, we are. It’s competitive research. Amongst numerous aspects that play a vital role in determining the success of … Continue reading Did You Spy on Your Competitors Before Launching Your Ad Campaigns?
With hundreds of millions daily active users, you can’t go wrong with Facebook advertising. Over recent years, Facebook has emerged into an effective advertising platform providing business owners a huge spectrum of features to reach new audiences, generate leads and revenue. For a novice advertiser, however, the overwhelming array of choices that the platform offers, … Continue reading The New Advertiser’s Guide Part I: Important Decisions You Will Need to Make When Advertising on Facebook
If you are already into pay-per-click advertising, you must be aware of the undisputable potential of AdWords as an advertising channel. If not, AdWords is one of the most popular yet efficient ways to market your business, attract new customers and spur growth. And as if the platform wasn’t enough for online advertising, there are … Continue reading ADWORDS AD EXTENSIONS EXPLAINED: A DETAILED INSIGHT INTO DIFFERENT EXTENSION TYPES AND USES