How to Increase Your Facebook Ad CTR: A Simple and Effective Guide

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The population on Facebook is huge with over 2.2 billion active daily users. With so many people present in one place, Facebook provides a huge opportunity for businesses to reach out and connect with potential customers. Unfortunately, advertising on Facebook is not easy as it once was. Facebook changed their algorithm in January in a … Continue reading How to Increase Your Facebook Ad CTR: A Simple and Effective Guide

The New Advertiser’s Guide Part I: Important Decisions You Will Need to Make When Advertising on Facebook

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With hundreds of millions daily active users, you can’t go wrong with Facebook advertising. Over recent years, Facebook has emerged into an effective advertising platform providing business owners a huge spectrum of features to reach new audiences, generate leads and revenue. For a novice advertiser, however, the overwhelming array of choices that the platform offers, … Continue reading The New Advertiser’s Guide Part I: Important Decisions You Will Need to Make When Advertising on Facebook

Longevity and Social Media: How to Get More Than Five Minutes of Fame

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Live Fast, Die Young. Unfortunately, this seems to be the catchcry for countless social media users who gain a large following quickly and then, sometimes just months later, are left with an embarrassingly low rate of interaction. The ‘live fast’ part of the equation can often be attributed to an initial drive for followers through … Continue reading Longevity and Social Media: How to Get More Than Five Minutes of Fame