If you are already into pay-per-click advertising, you must be aware of the undisputable potential of AdWords as an advertising channel. If not, AdWords is one of the most popular yet efficient ways to market your business, attract new customers and spur growth. And as if the platform wasn’t enough for online advertising, there are … Continue reading ADWORDS AD EXTENSIONS EXPLAINED: A DETAILED INSIGHT INTO DIFFERENT EXTENSION TYPES AND USES
Google keeps surprising us with its innovative algorithm and program updates which are influenced by advanced technology and the efforts of intelligent minds. The latest in Google updates is offline tracking technology. Google has already been monitoring online shopping. The company has taken its tracking practice to the next level by finding a way to … Continue reading Is Google’s Latest Hack to Track Offline Sales Already the Next Big Thing in Digital Realm?
Growing your social media presence can be an arduous task, and the idea of a ‘quick fix’ can seem very appealing – but is it as good as it sounds? If the end game for your social media presence is improving your bottom line, it is essential to consider how your growth strategy will shape … Continue reading Slow Growth Vs Fast Growth on Social Media, And 3 Strategies for Each
Live Fast, Die Young. Unfortunately, this seems to be the catchcry for countless social media users who gain a large following quickly and then, sometimes just months later, are left with an embarrassingly low rate of interaction. The ‘live fast’ part of the equation can often be attributed to an initial drive for followers through … Continue reading Longevity and Social Media: How to Get More Than Five Minutes of Fame
The online world is full of poorly written content on bland subjects. It deters potential readers and serves to dilute any brand it might be associated with. On the flipside, providing engaging content can be a better strategy to build your brand than almost any other marketing endeavour in the current economic and technology-driven climate. … Continue reading How to Write Well, and Create Content that Actually Engages People
When it comes to digital marketing proficiency, Australian businesses are leading the pack in Asia Pacific region. Early adopters in Australia have successfully digitised their e-commerce websites and delivery processes to increase value of digital marketing to their organisations. They understand that transforming business digitally is a complex task, but if done right, the rewards … Continue reading Understanding the Digital Dynamics in Australia