ADWORDS AD EXTENSIONS EXPLAINED: A DETAILED INSIGHT INTO DIFFERENT EXTENSION TYPES AND USES

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If you are already into pay-per-click advertising, you must be aware of the undisputable potential of AdWords as an advertising channel. If not, AdWords is one of the most popular yet efficient ways to market your business, attract new customers and spur growth. And as if the platform wasn’t enough for online advertising, there are … Continue reading ADWORDS AD EXTENSIONS EXPLAINED: A DETAILED INSIGHT INTO DIFFERENT EXTENSION TYPES AND USES

Is Google’s Latest Hack to Track Offline Sales Already the Next Big Thing in Digital Realm?

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Google keeps surprising us with its innovative algorithm and program updates which are influenced by advanced technology and the efforts of intelligent minds. The latest in Google updates is offline tracking technology. Google has already been monitoring online shopping. The company has taken its tracking practice to the next level by finding a way to … Continue reading Is Google’s Latest Hack to Track Offline Sales Already the Next Big Thing in Digital Realm?

How to Write Well, and Create Content that Actually Engages People

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The online world is full of poorly written content on bland subjects. It deters potential readers and serves to dilute any brand it might be associated with. On the flipside, providing engaging content can be a better strategy to build your brand than almost any other marketing endeavour in the current economic and technology-driven climate. … Continue reading How to Write Well, and Create Content that Actually Engages People