How to Increase Your Facebook Ad CTR: A Simple and Effective Guide

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The population on Facebook is huge with over 2.2 billion active daily users. With so many people present in one place, Facebook provides a huge opportunity for businesses to reach out and connect with potential customers. Unfortunately, advertising on Facebook is not easy as it once was. Facebook changed their algorithm in January in a … Continue reading How to Increase Your Facebook Ad CTR: A Simple and Effective Guide

The New Advertiser’s Guide Part I: Important Decisions You Will Need to Make When Advertising on Facebook

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With hundreds of millions daily active users, you can’t go wrong with Facebook advertising. Over recent years, Facebook has emerged into an effective advertising platform providing business owners a huge spectrum of features to reach new audiences, generate leads and revenue. For a novice advertiser, however, the overwhelming array of choices that the platform offers, … Continue reading The New Advertiser’s Guide Part I: Important Decisions You Will Need to Make When Advertising on Facebook