The population on Facebook is huge with over 2.2 billion active daily users. With so many people present in one place, Facebook provides a huge opportunity for businesses to reach out and connect with potential customers. Unfortunately, advertising on Facebook is not easy as it once was. Facebook changed their algorithm in January in a … Continue reading How to Increase Your Facebook Ad CTR: A Simple and Effective Guide
A lot goes into the making of a successful campaign. Keyword analysis, audience research, a good bidding strategy, a killer ad copy, a well-optimised landing page and smart budgeting. Aren’t we missing out on something, here? Yes, we are. It’s competitive research. Amongst numerous aspects that play a vital role in determining the success of … Continue reading Did You Spy on Your Competitors Before Launching Your Ad Campaigns?