COMMON PPC REPORTING MISTAKES THAT SHOULD NOT BE COMMON AT ALL

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One of the most important elements of running a successful pay per click advertising campaign is reporting. As a PPC service provider, we hate to hear that most people that engage in paid advertising call PPC reporting and analysis their biggest time sink. Reporting, honestly, is time-consuming and a bit complicated and cumbersome sometimes, but … Continue reading COMMON PPC REPORTING MISTAKES THAT SHOULD NOT BE COMMON AT ALL

Successful Digital Marketing Ideas to Implement During COVID-19 Crisis

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This blog covers some strategies that you might find helpful for your digital marketing initiatives during the global pandemic. It has been a few months since the coronavirus started to flip our lives upside down. Not only do businesses across all sectors have to shut their doors but people around the world are also confined … Continue reading Successful Digital Marketing Ideas to Implement During COVID-19 Crisis

How to Increase Your Facebook Ad CTR: A Simple and Effective Guide

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The population on Facebook is huge with over 2.2 billion active daily users. With so many people present in one place, Facebook provides a huge opportunity for businesses to reach out and connect with potential customers. Unfortunately, advertising on Facebook is not easy as it once was. Facebook changed their algorithm in January in a … Continue reading How to Increase Your Facebook Ad CTR: A Simple and Effective Guide

Did You Spy on Your Competitors Before Launching Your Ad Campaigns?

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A lot goes into the making of a successful campaign. Keyword analysis, audience research, a good bidding strategy, a killer ad copy, a well-optimised landing page and smart budgeting. Aren’t we missing out on something, here? Yes, we are. It’s competitive research. Amongst numerous aspects that play a vital role in determining the success of … Continue reading Did You Spy on Your Competitors Before Launching Your Ad Campaigns?

The New Advertiser’s Guide Part I: Important Decisions You Will Need to Make When Advertising on Facebook

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With hundreds of millions daily active users, you can’t go wrong with Facebook advertising. Over recent years, Facebook has emerged into an effective advertising platform providing business owners a huge spectrum of features to reach new audiences, generate leads and revenue. For a novice advertiser, however, the overwhelming array of choices that the platform offers, … Continue reading The New Advertiser’s Guide Part I: Important Decisions You Will Need to Make When Advertising on Facebook