This blog covers some strategies that you might find helpful for your digital marketing initiatives during the global pandemic.
It has been a few months since the coronavirus started to flip our lives upside down. Not only do businesses across all sectors have to shut their doors but people around the world are also confined to the four walls of their home.
Don’t despair though as now is not the time to go silent. In fact, trying your hands at online engagement and staying positive while maintaining social distancing is the need of the hour.
On a positive note, this adverse situation is not going to last forever, and your business will get back on track soon as things get better over time.
Besides, if China where this outbreak first started and has largely contained, is returning to normal, Australia will too. With the most affected countries lifting lockdowns and allowing businesses to reopen, you want your business to be prepared for when normalcy returns.
Also, you don’t want to be left behind your competitors in a race to regain any potential lost revenue. Right?
For that reason, start implementing these profitable ideas into your digital marketing strategy to make the most of your lockdown period.
Connect with Your Customers Through Social Media Channels
Coronavirus has impacted everyone’s life. Therefore, this is a time to show empathy and ponder what you as an organisation can do to help others.
Take this opportunity for your brand to cut above the rest during a difficult time. While stuck at home, make the most of your social media platforms, stay connected with your customers in a sudden quarantined nation.
Promote your good deeds with social media marketing to build your brand even in times like these. Just be sure to not get too salesy or pushy while representing your business, it’s a sensitive time, even your good deeds will be scrutinised by your competitors.
Make Sure Your Business Can Be Found Online
In case, you haven’t noticed, more people are now spending their time online rather than going out to watch a movie or sitting in a fancy cafe. With social distancing and not much to do at home, people are using more internet than ever and are ordering things online. So, it is the best time to be available and visible online.
It goes without saying that use of search engines has increased significantly since the lockdown. In fact, everything online right now will be consumed more than ever before. Work with your SEO company to adopt best SEO practises to help your brand reach the top of Google SERPs so that your business can be easily found.
The rise in search traffic can advantage your business and also provide more exposure to your website and through it your business.
Prioritise Paid Advertising
With more people spending time in front of digital screens surfing the internet, now is the time to get the most out of PPC advertising. With the probability of people viewing your advertisements in this lockdown higher than ever, you can launch optimised campaigns to connect with your customers and gain a competitive edge.
Move Past your Competitors
Simply building your online presence or creating a PPC campaign won’t guarantee your online success. You need to make sure your business reaches the top of Google search engine ranking pages so that when your audiences search for certain keywords, they end up calling your company and not your competitors. To achieve this, you need effective optimisation strategies that involve updating your content and optimising your website on a regular basis.
Don’t Pull Back on SEO
SEO offers results in the long run, what you do today for your SEO campaign will affect your search traffic two-three months from now. Pausing your SEO campaigns now due to economic uncertainty could have a detrimental damage on your brand’s overall performance in the near future and also long-term. You don’t want to make a panic move and stop your digital marketing efforts altogether. Instead, rethink your SEO strategy and revise your keywords to remain competitive.
Unique Circumstances Call for Special Offers
During this uncertain period, if you can keep customers interested and revenue flowing with your special advertising offers, go for it and show support for customer base. Now that people are restricted to their homes, even the ones who usually don’t prefer online shopping are browsing products online and searching for items on sale and discount to save money.
Your business can use the sensitivity of the current crisis in its favour and effectively cater to consumer demands. By placing essentials on sale, you cannot only engage with your customers but also bring in a steady flow of revenue and generate positive emotions.
You can even push out your special offers through pay-per-click (PPC) advertising and social media.
Focus On Local SEO and Online Reviews
Though the government have asked people to stay indoors, in the rare times when customers leave home and step out to buy necessary groceries, the first thing they look for is the nearby stores for services and supply.
This is where companies should use local SEO strategies to optimise their website for “near me” searches, so that customers can easily find them in the area.
Also, don’t underestimate the power of positive reviews. Customers largely count on services that are rewarded with glowing and positive reviews.
Be Helpful to Customers and Keep Them Informed
Be empathetic and flexible to meet customer needs. Like, if you have a restaurant business, it is obvious customers won’t come for dining in. So, be sure to offer efficient delivery or takeaways to get items safely to your customers.
Let your customers know you follow proper sanitary practices to ensure their safety. Not just restaurants, but all businesses should pivot right now. Like gyms can offer online workout classes while doctors should offer online consultation to help people in need.
Utilise this Time to Improve your Digital Marketing Efforts
Now when you have a lot of time in your hand, use these hours to proactively measure and track the performance of your marketing efforts. Any loopholes or areas that require extra attention can be enhanced or improved now.
While tensions are running high, focusing on areas that can benefit your business in the long run is more important than ever. Maybe you need to optimise your product descriptions or improve the loading speed of your site. There’s a lot you can do to use your time mindfully and fortunately many reputed digital marketing companies in Australia are still in operation and offering their services to help businesses generate revenue during these difficult times.
These tough times are certainly testing businesses’ ability to survive a pandemic. Just because you can’t take walk-in customers doesn’t mean there’s no other way around to reach customers. Be flexible and adjust your business strategies and marketing to the current situation to better serve your customers.
Of course, the time is hard for everyone, but your business can flourish if you try out new approaches and push yourself to work around digital marketing to save your business and boost your brands’ visibility.
Hope you can garner some insights from these smart marketing tips and implement them in your business during this COVID-19 crisis.