Let’s assume that you have developed a revolutionary app that helps users create perfect colour combinations for their outfits. The concept is amazing, the design is intriguing, the functionality is tested – now you are excited to share your creation with your target audience and generate sales from it. Unfortunately, you have no idea how … Continue reading SEO vs. PPC: TO OPTIMISE OR TO PAY FOR TRAFFIC?
The online world is full of poorly written content on bland subjects. It deters potential readers and serves to dilute any brand it might be associated with. On the flipside, providing engaging content can be a better strategy to build your brand than almost any other marketing endeavour in the current economic and technology-driven climate. … Continue reading How to Write Well, and Create Content that Actually Engages People