Some people love to explore their choices and buy from different stores every time they get out to shop. Then there are consumers who only visit limited stores. These consumers are willing to buy from their favourite sellers even if they have cheaper alternatives or tempting deals available at other stores. We call them … Continue reading 5 EFFECTIVE WAYS TO INCREASE CUSTOMER SPENDING
A lot goes into the making of a successful campaign. Keyword analysis, audience research, a good bidding strategy, a killer ad copy, a well-optimised landing page and smart budgeting. Aren’t we missing out on something, here? Yes, we are. It’s competitive research. Amongst numerous aspects that play a vital role in determining the success of … Continue reading Did You Spy on Your Competitors Before Launching Your Ad Campaigns?